Stop Prompting. Start Training. is a hands-on session on building custom AI skills - teaching AI your format, your voice, and your judgment once so you stop re-explaining it every week. Led by Alison Lee of Boston Consulting Group, whose four years in CPG sales at P&G included running a $40M account, the session is built for commercial and marketing professionals with no technical background. Attendees will build a working AI skill live and leave with a template for the next one.